The shop name is not a flash in the same long guerrilla brand shop, usually set in the commercial area developed temporary berth, for retailers to sell its brand in a short period of time. Flash stores more personality than the traditional style of fashion store, with a spirit of entertainment, with waves of surprise stimulates the central nervous consumers, captured a group of emerging consumer changing, new, highly respected European and American fashion.
ShopWithMe will use radio frequency identification (RFID), through radio signals to identify specific targets and to read and write data, between without recognition system and the specific goal of a mechanical or optical technology to establish contact, to create the world's first intelligent retail store. All of the goods in the store and the installation will use this radio frequency identification technology to create a real sense of interactive shopping experience.
As the world's first intelligent stores in the United States ShopWithMe Chicago Illinois Pioneer Building, designed by Giorgio Borruso design company, covers an area of about 278 square meters, is currently the United States footwear brand Toms Shoes and women's clothing brand Raven +Lily flash service. ShopWithMe provides the basic hardware facilities for brands, brands only need to replace the commodity content can create a new shopping experience, the modular architecture also makes the ShopWithMe become a mobile space. Therefore, ShopWithMe can provide services for different brands, to avoid the time and cost of the cost of re siting shop.
The store has a side by 900 7 inch screen composed of pixel wall, forming a small electric retractable shelves. Each electric retractable shelf can be flat on the wall, but also can be extended to provide a space for the placement of goods. All the goods are in advance of embedded RFID tags, when consumers take goods to see, because the reader can not read the labels to filter the data to obtain the data of the goods; when consumers will select goods near the pixel wall, commodity information will be automatically displayed on the screen in the digital ShopWithMe also provides interactive desktop for consumers, consumers in the desktop display according to various classification of goods for preliminary screening, and to understand the specific information of the selected items. At the same time, the display also provides consumers with the location of a specific commodity store and store merchandise inventory information.
When consumers have a fitting demand, product information will be displayed directly in the intelligent interactive mirror, smart dressing mirror also can according to consumer choice of goods and a rich collocation proposal and relevant product information. If consumers want to try on other goods, only in the smart fitting mirror click the relevant button above, the goods can be delivered through a removable cabinet.
The store also has an automatic checkout platform, consumers can choose the right goods on the checkout stand, the checkout desk will be able to automatically settle the total price of the goods, the consumer can be a key to complete the payment, without waiting in line. In addition to shopping outside the store, ShopWithMe also set up a 360 degree immersive experience view studio, consumers can sit inside to watch a short film about the story of the brand brand business brings, enhance consumer awareness of the brand.
In the future, RFID technology will play a more important role in the ShopWithMe, smart flash shop is also more and more favored by consumers.